Tag Archives: Content Marketing

Technical guide to boardshorts – content marketing example

Posted on May 21, 2014 by Tez Plavenieks

Content marketing is still misunderstood by many. Publishers and site owners hear the jargon and then implement changes on their web pages which they believe to be correct. It’s an easy mistake to just start posting random content, with no … Continue reading →

Posted in Surfing, Water sports | Tagged , , , , , , | Leave a comment

Extreme sports sponsorship – what does it mean (pt 2)

Posted on December 10, 2013 by Tez Plavenieks

After my previous post about extreme sports sponsorship and what it means, it’s become clear that simple content marketing and understanding of web promotion is lacking for some brands and their team riders. This isn’t anyone’s fault but here are … Continue reading →

Posted in Kayaking, Kitesurfing, Snowboarding, stand up paddle boarding, SUP, Surfing, Water sports | Tagged , , , , , , , | 3 Comments

Something to remember…

Posted on January 18, 2013 by Tez Plavenieks

“No topic or industry is too arcane for a blog” Rebecca Lieb (Content Marketing author) states that US engineering company, Indium, has no less than 73 different blogs, which may seem excessive but operating in this manner has increased the firm’s inbound … Continue reading →

Posted in Grenada, Hayling Island, Water sports | Tagged , , , , , , , , , | Leave a comment