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Category Archives: Surfing
Technical guide to boardshorts – content marketing example
Content marketing is still misunderstood by many. Publishers and site owners hear the jargon and then implement changes on their web pages which they believe to be correct. It’s an easy mistake to just start posting random content, with no … Continue reading
Posted in Surfing, Water sports
Tagged boardies, boardshorts, content, Content Marketing, Surf, Surfing, Technical Guide to Boardshorts
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Getting sponsored – parts 1, 2 and 3
A few months ago I wrote a three part series focusing on extreme sports sponsorship, what it means to be supported, what endorsed athletes are expected to deliver in return and whether it’ actually a viable route for anyone thinking … Continue reading
The dawn patrol
Waking at first light, or sometimes before, to score a session before work or school is a right of passage for anyone into shredding waves. The UK’s surf breaks are dictated to by tides, as much as swell and wind, … Continue reading
Extreme sports sponsorship – what does it mean (pt 2)
After my previous post about extreme sports sponsorship and what it means, it’s become clear that simple content marketing and understanding of web promotion is lacking for some brands and their team riders. This isn’t anyone’s fault but here are … Continue reading
Extreme sports sponsorship – what does it mean?
There are many forms of ‘sponsorship’ within action sports. Riders, however, still get confused with levels of support available. To be fully sponsored is to have your hobby or passion pay its way and give you a career. But there … Continue reading
Posted in Kayaking, Kitesurfing, Snowboarding, SUP, Surfing, Windsurfing
Tagged action sports, extreme sports, Kitesurfing, skating, Snowboarding, sponsorship, SUP, support, Surfing, Windsurfing
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Easy steezy – Neff Swayze beanie review
Let’s face it; if you want to your look to be authentic then choosing your snowboard, surf or skate wardrobe carefully is key to pulling off ‘the steez’. If you’re a ‘real’ ripper or shredder then this will come naturally … Continue reading
Small SUP fins – trailer thruster review
If you’re looking for ultimate SUP surfing performance from your gear then you’ll need to change your fins. Stock skegs are all well and good but only experimentation will you find what truly works for you. I recently tested the … Continue reading
