Category Archives: Surfing

Technical guide to boardshorts – content marketing example

Content marketing is still misunderstood by many. Publishers and site owners hear the jargon and then implement changes on their web pages which they believe to be correct. It’s an easy mistake to just start posting random content, with no … Continue reading

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Getting sponsored – parts 1, 2 and 3

A few months ago I wrote a three part series focusing on extreme sports sponsorship, what it means to be supported, what endorsed athletes are expected to deliver in return and whether it’ actually a viable route for anyone thinking … Continue reading

Posted in Kayaking, Kitesurfing, paddle sports, snow sports, Snowboarding, stand up paddle boarding, SUP, Surfing, Water sports, Windsurfing | Tagged , , , , , , , | 1 Comment

The dawn patrol

Waking at first light, or sometimes before, to score a session before work or school is a right of passage for anyone into shredding waves. The UK’s surf breaks are dictated to by tides, as much as swell and wind, … Continue reading

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Extreme sports sponsorship – what does it mean (pt 2)

After my previous post about extreme sports sponsorship and what it means, it’s become clear that simple content marketing and understanding of web promotion is lacking for some brands and their team riders. This isn’t anyone’s fault but here are … Continue reading

Posted in Kayaking, Kitesurfing, Snowboarding, stand up paddle boarding, SUP, Surfing, Water sports | Tagged , , , , , , , | 3 Comments

Extreme sports sponsorship – what does it mean?

There are many forms of ‘sponsorship’ within action sports. Riders, however, still get confused with levels of support available. To be fully sponsored is to have your hobby or passion pay its way and give you a career. But there … Continue reading

Posted in Kayaking, Kitesurfing, Snowboarding, SUP, Surfing, Windsurfing | Tagged , , , , , , , , , | 5 Comments

Easy steezy – Neff Swayze beanie review

Let’s face it; if you want to your look to be authentic then choosing your snowboard, surf or skate wardrobe carefully is key to pulling off ‘the steez’. If you’re a ‘real’ ripper or shredder then this will come naturally … Continue reading

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Small SUP fins – trailer thruster review

If you’re looking for ultimate SUP surfing performance from your gear then you’ll need to change your fins. Stock skegs are all well and good but only experimentation will you find what truly works for you. I recently tested the … Continue reading

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