Category Archives: Snowboarding

Reflections on Gay Mountain – Sochi 2014

As the curtain falls, Winter Olympics on ‘Gay Mountain’ heads over the horizon. By no means the same levels of euphoria that surrounded London 2012, Sochi 2014 was still a blinder and a cracking showcase for sports that fly, mostly, … Continue reading

Posted in Olympics, Snowboarding | Tagged , , , , , , , | 1 Comment

A monumental day – Jenny Jones kills it and Team GB snowboarding shines!

Well what can you say about that – other than FAN BLOODY TASTIC! After both Jamie Nicholls and Billy Morgan did us proud in the men’s snowboard slopestyle event yesterday (both finishing top 10), the ever bubbly Jenny Jones stepped … Continue reading

Posted in snow sports, Snowboarding, UK | Tagged , , , , , | Leave a comment

Was Shaun White right to quit Sochi slopestyle?

Shaun White continues to rub members of the snowboarding fraternity up the wrong way – and not just because of his trailblazing fashion sense (Google Shaun White leather jacket for more on this). As the very first Winter Olympics slopestyle qualifying event … Continue reading

Posted in snow sports, Snowboarding | Tagged , , , , , | Leave a comment

UK: slopestyle superpower – blowin’ up Sochi

With the likes Billy Morgan, Aimee Fuller (now confirmed as Team GB member), Jamie Nichols and Jenny Jones (to name a few) all about to fly the flag in Sochi, British snow sport is looking in fine fettle. But it’s … Continue reading

Posted in Olympics, snow sports, Snowboarding | Tagged , , , , , , | Leave a comment

Getting sponsored – parts 1, 2 and 3

A few months ago I wrote a three part series focusing on extreme sports sponsorship, what it means to be supported, what endorsed athletes are expected to deliver in return and whether it’ actually a viable route for anyone thinking … Continue reading

Posted in Kayaking, Kitesurfing, paddle sports, snow sports, Snowboarding, stand up paddle boarding, SUP, Surfing, Water sports, Windsurfing | Tagged , , , , , , , | 1 Comment

Becoming a professional action sports athlete – is it for me?

As youngsters we all had our sporting idols we looked up to, wondering if some day we could be just like them. Becoming a pro sportsman or woman is probably something that most of us dream of at some point. … Continue reading

Posted in Snowboarding, Windsurfing | Tagged , , , , , , , , , , , | 3 Comments

Extreme sports sponsorship – what does it mean (pt 2)

After my previous post about extreme sports sponsorship and what it means, it’s become clear that simple content marketing and understanding of web promotion is lacking for some brands and their team riders. This isn’t anyone’s fault but here are … Continue reading

Posted in Kayaking, Kitesurfing, Snowboarding, stand up paddle boarding, SUP, Surfing, Water sports | Tagged , , , , , , , | 3 Comments