Working with an agency like OKO, I often get the opportunity to attend events connected to all things digital. Even though my area of expertise is producing content, it’s always good to break out and see what’s going on in the wider world of web.
Biddable World is all about paid search, and as OKO are Google AdSense Certified Partners, it made sense to head along and visit Kelvin Newman’s new baby. (Kelvin organises the ever popular BrightonSEO event and always delivers).
With not a drop of saltwater in sight, and the risk of breaking into a cold sweat, OKO boss hog (Mat Bennett) and I ventured into the ‘Big Smoke’ to immerse ourselves in the world of digital advertising.
The infamous Dark Side of the Moon PPC profitability pyramid – pic OKO